1、為了幫別人解決問題——從人們的需求和痛點(diǎn)出發(fā)，才能取得世俗意義的成功

2、因?yàn)樗虢鉀Q一些重要的問題——從自己強(qiáng)烈的內(nèi)驅(qū)力出發(fā)，才能堅(jiān)持

MUSK讀了物理學(xué)和經(jīng)濟(jì)學(xué)雙學(xué)位，轉(zhuǎn)了三次校，帶著十萬美元助學(xué)貸款負(fù)債。

1995年Musk到科技創(chuàng)新的圣地硅谷，想找一份互聯(lián)網(wǎng)公司的工作，那時(shí)只有一家企業(yè)，還拒絕了他，所以他決定創(chuàng)建自己的互聯(lián)網(wǎng)公司。公司要做什么？他的理念是要幫助人們解決困難，思考后MUSK開發(fā)了軟件Zip2，解決互聯(lián)網(wǎng)時(shí)代傳統(tǒng)媒體傳播的難題。被收購后賺了第一桶金。

有了創(chuàng)業(yè)成功的經(jīng)歷，在很多方面輕車熟路，比如管理和薪酬。接下來馬斯克想要解決人們走到街上才能轉(zhuǎn)賬匯款的問題，只需要通過電子郵件就行，用分紅2000萬美金開發(fā)PAYPAL。一年后軟件被收購，變現(xiàn)1.3億。

成為億萬富豪，接下來該干什么好，是買一座島過上退休的生活，還是開始追逐自己真正的夢想？馬斯克的人生哲學(xué)絕對不是享樂主義，而是向死而生，他開始思考人類本世紀(jì)最重大的問題 ，可持續(xù)能源，移民外星，生物科技和腦科學(xué)，人工智能。

為解決能源問題，創(chuàng)立Solar City和電動車企業(yè)Telsa。最大的難題是，怎樣才能降低電池組成本？從第一性原理出發(fā)（物理構(gòu)成）思考，電池所需要的無非是那些金屬，而成品的價(jià)格是原材料的好幾倍。他買了材料和工程師一起研究怎么組裝，從而成功降低成本。（PS.其實(shí)從管理會計(jì)的角度，他把除材料成本外的其他成本都盡量壓縮到零，包括人工成本和生產(chǎn)費(fèi)用等等。可見我們現(xiàn)有的體系效率有多低，有多大改進(jìn)的空間。）

生不逢時(shí)遇上金融危機(jī)，汽車產(chǎn)業(yè)極不景氣，2008年底Telsa還有兩三天破產(chǎn)。得到融資起死回生，靠他出眾的自我營銷能力。我不認(rèn)為所謂的騙子可以欺騙所有聰明人，說服力一定是靠真誠。讓其他人相信自己所說的愿景Vision，自己內(nèi)心一定深信不疑，這時(shí)候全世界都會來幫助你。

他離實(shí)現(xiàn)自己的最終夢想又近了一步，要鼓勵(lì)人類探索外星，首先要降低成本，需要生產(chǎn)可回收火箭??，所以他創(chuàng)辦SpaceX。為了解火箭，他去讀了康奈爾大學(xué)的博士。可能他從不是一個(gè)優(yōu)秀的管理者，可他是最棒的總工程師。

每天能讓你從床上爬起來的是什么？

A lot of people think that successful entrepreneurs are just happened to be in the right place at right time with the right product or right service. That is untrue. Serial entrepreneurs are psychological driven and it's usually to do with something in their childhood.

Elon grew up with a unfettered upbringing. He said that he was basically raised by books and occasionally nannies. He didn't have a lot of adult supervision，he said he was out there building explosives and learn about conduction with very little supervision. He had a passion for engineering, physics and the sciences as well.

After his parents divorced, Elon went to live with his father in 9 years old, which he said it was a huge mistake. His father was an engineer, Elon said that a lot of his engineering nous came from his father.

Elon's relationship with his mom appears to be good, and went from strength to strength. His mom was probably the ultimate optimist, who has been modeling for 50 years.

The real stellar entrepreneurs, their life experience particularly in childhood, are the determinant of their success later on. If you look at their childhood, you will find a number of adverse events, substantial adverse events like school bullying or being rejected. These events drive you, you need to prove something. You wanna gain control of a world again you didn't have control of when you're younger. And you move toward a top job, being an entrepreneur, being a CEO, which gives you power, strength and control.

Elon took on wrestling class and a bit of judo in an attempt to compensate with a bit of improved physicality, and then he grew up a little bit and really took the bullies head on.